E-Commerce is growing like never before. People are buying everything from groceries to cars and holidays online. As an entrepreneur, you can take advantage of this e-commerce boom by by selling these trending products to sell in 2021.
The technicalities – designing a shop front, sourcing products, setting up the logistics of getting them from the source to your warehouse and further to the customer- are easy to figure out. To maximize your profit margins, looking at countries like China that have mastered the art of mass-producing products while maintaining high-quality standards is a good idea. The real challenge in today’s crowded e-commerce sector lies in selecting a product range that will make your brand appealing to customers. Selling a product that no one wants will be a fruitless venture no matter how cheaply you price the products.
Whether you’re an e-commerce veteran or just starting out, selecting the right products is key to your success. The ideal product range meets demographic, geographic and psychographic criteria while also appealing to budget price points. You want to ideally stock products that have a stable valuation irrespective of the length of time they spend on your inventory. Avoid selling products that lose value with time unless you’re catering to a niche sector. That said, you can’t cater to everyone, Managing inventory for 100s of SKUs across different categories can be a nightmare. So, you need to find a product category to focus on. We’ve done some of the work for you. Here are 10 trending products that promise to sell well in 2021.
It’s been months now since we’ve gone back to work in office spaces. Companies have seen that allowing employees to work from home has benefits for everyone. It hasn’t affected productivity and employees are happier. The work-from-home option may even help companies reduce operational costs in the long run by reducing their need for office space and other such overheads. On the other hand, employees themselves have needed to upgrade their work-spaces at home.
The trend has led to many people setting up a room dedicated to being a home office. These rooms need furniture like desks, office chairs, cabinets, etc. that can make their working space more comfortable and conducive to their productivity. For people with limited floor space in their homes, portable furniture like folding tables is the need of the hour.
Children’s toys are one of the most highly demanded category of products in the online market. Most major toy brands already have a secure online presence but there is still plenty of scope for growth. This includes toys for all ages – building blocks, jigsaw puzzles, LEGO blocks, dolls, etc. Educational toys are also gaining in popularity. Along with the type of toys parents select for their children, they’re also concerned about the materials being used to make these toys. Wooden blocks which are seen as non-toxic are more popular than plastic blocks. Apart from the high profit margins, one of the advantages of choosing toys as your core specialty is that there’s plenty of variations possible in these product SKUs and they do not take up too much shelf space.
Clothes are one of the highest selling product types in the e-Commerce sector. 38.6% of all apparel purchases in the USA in 2019 happened online. The global value in 2019 of fashion in the B2C eCommerce market is estimated at around US$525.1 billion. This valuation is expected to reach US$953.1 billion by the end of 2024.
Thus, as an eCommerce entrepreneur, clothing and personal accessories are the ideal space to make a profit. You can select one of the many niches in this sector to make your mark. The primary selection could be said to be between men’s clothing, women’s clothing and children’s clothing or between luxury clothing and affordable clothing. You could also narrow down your product selection to be sports apparel, office wear, outdoor apparel for hiking and trekking, etc.
Electronics have always had a huge demand and that demand shows no signs of slipping. Phones and laptops are constantly evolving and there are many people who feel the need to upgrade their equipment to keep up with the latest upgrades. Others may not buy a new phone regularly but given that you cannot do without them today, they will eventually need to buy one. Thus, if you can keep your hand on the pulse of technology, this is a great sector to dip your foot into.
If you are entering this market, be aware that gadgets have a short shelf life. What’s the most demanded product today may be obsolete tomorrow. Thus, a lean inventory system is ideal for this sector. In turn, this means that you must have excellent logistics support to make sure you always have enough stock to sell without it being too much. Logistics providers like OyeExpress offer door to door delivery services and can ship your order by sea as well as air for speedy delivery.
Augmented reality and virtual reality is no longer a part of science fiction. It’s made inroads into the next level of video games as well as factories where augmented reality is used for employee training. It’s safe to say that this technology is at the top of the trend charts. If you haven’t come across these terms yet, virtual reality refers to technology that puts the user into a virtual world while augmented reality refers to overlays that introduce digital figures against a real world backdrop.
What both have in common is often the need for virtual reality headsets. Though, it is important to note that augmented reality can be used without these headsets too. It has been estimated that the demand for virtual reality headsets will have approximately 26.5 million users by 2021. Thus, this is a niche technological space with a lot of scope for growth.
While we’re talking of technology, you can’t miss out on mentioning smart homes and smart speakers. These speakers do much more than just amplify the sound coming out of a smartphone, they can also be linked to other smart devices in a home so that they can be operated remotely. For example, you may want to give voice commands to a smart speaker to turn your lights on and off.
The use of smart speakers at home has been increasing steadily. In 2017, this market was estimated to be valued at over 4.5 billion USD. By 2024, global shipments are expected to cross the 500 million unit mark. It goes without saying that there is plenty of room to grow in this space. It’s also interesting to note that most smart speaker users own two or more devices. Thus, even existing smart speaker users can be considered potential customers for the future.
If there’s anything we’ve learned in the past few months, it’s the need to prioritize our fitness. Everyone’s setting fitness goals. When it comes to fitness, there are two aspects to consider – diet and exercise. Getting into the first sector is tricky unless you have a background in the subject. Marketing exercise machines is easier and very profitable.
Now, not everyone has large enough spaces at home for treadmill or rowing machines. Thus, these types of machines have a smaller market. One of the bestselling exercise tools available in the eCommerce market today are exercise bands. The product has a small footprint but a high profit margin. Yoga and pilates mats are another popular category. by 2025, the interest in yoga mats is estimated to reach $17.3 billion. You could also look at small exercise accessories like dumbbells, yoga blocks, kettlebells, exercise balls, etc.
Everyone wants to fly and see what the birds do. Since we haven’t yet been able to do this, drones are the next closest choice. Ecommerce marketers are promoting two types of drones – commercial and consumer drones. There are military drones too but this category is irrelevant to the eCommerce marketplace. Commercially, they may be used for real-life mapping, delivery, inspections or data transmission while personal drones can be used for photography and videography or exploring other hobbies.
Both consumer and commercial drones have been growing in popularity. According to a study, the demand for commercial drones is expected to cross 2,600 thousand drones by 2025. If you want to target consumers directly, you should know that the sale of personal drones account for 94% of the market.
There’s a growing consciousness about terms like personal carbon footprints and our impact on global warming. Today, we’re moving away from the use and throw system back to buying products that will last a lifetime. Customers are looking for alternatives to big and small products they use every day. For example, there’s been a growing interest in eco-friendly food wraps to take the place of plastic saran wrap. Similarly, there are many women looking for re-usable or cloth diapers. Bamboo toothbrushes have a high demand as do personal stainless steel straws and cutlery you can use in place of the plastic spoons and forks that accompany takeaway orders. The war on plastic has also led to a growing demand for copper and glass bottles that can be used in place of plastic bottles.
The logic here is that using these products minimizes the influence we have on the environment. It may require more cleaning and maintenance but in doing so, it does reduce monthly bills too. So, it’s a smart long term investment – a win-win for everyone!
Not surprisingly, disinfectants have been one of the best-selling categories in 2020. While the pandemic will eventually end and life ill get back to normal as we once knew it, the demand for disinfectants is likely to continue for the years to come. We’re talking about floor cleaners, disinfecting sprays, hand sanitizers, antibacterial wipes and more.
These are products that will be a part of our everyday life and thus, the demand for these products will only continue to grow. As with the above type of goods, disinfectants too are available in many eco-friendly forms. These are preferred by many home owners.
Once you’ve decided on the product type and category you want to focus on and have all the paperwork in order to set up your store and payment gateway, you need to streamline your logistics chain. To maximize profits, your buying cost has to be as low as possible. This means going past all middle-men and getting directly connected to the source.
Attempting to do this on your own may put you out of your comfort zone. Instead, it is better to have a logistics partner. OyeExpress is the ideal logistics partner for all types of eCommerce ventures. Whether you’re selling furniture or home décor artifacts, OyeExpress can help you source them and transport them for you. Not only do they offer door to door services from manufacturers in China to your warehouse, but they also simplify the process and take care of all the relevant paperwork. Depending on your timelines and budget, products can be shipped by sea or air. One of the important tasks they help complete include taking care of all the import duties and making sure that your products aren’t held up with customs.
Setting up an eCommerce venture is one of the most profitable ways to do business today, the investment required is minimal, you can reach as vast an audience as you’d like and you can sell almost anything. But, to be successful, you need to have the right product and know how to target the right audience. With our tips, you should be able to make a smarter choice about the type of product best suited to your venture. So, are you ready to be a part of the eCommerce boom.
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